5 Reasons why company registration is NOT a good idea!

Is it mandatory to register a company before starting a business in India? The answer is no!

Registering a company is not the only way to start a business in India. There are many other ways to start your business in India, but people are not familiar with.

 

The simplest way to start your own business is to acquire any tax license, like service tax registration. Here are four steps that need to be followed to start your own business in India:

1. If you are a services provider (for example, a tech startup, etc.), service tax registration is necessary (maximum cost will be Rs 3,000 including registration and it will take four to six working days).

2. Open a current account with any bank of your choice with the license obtained. Now, you can run your business easily.

3. For service tax, you just need to file the two half yearly returns, which can cost you Rs 2,000 max.

4. Further, once your business is established, you can easily convert it into a private limited company, LLP or any other form of your choice.

Now, here are five reasons why you should not register your company to start your business in India.

1. Costly affair: A startup has limited funds with many ideas. Hence, in the beginning you must spent your money on the value additions rather than incurring on company registration. Company registration is a costly affair, further the yearly annual compliances, accounting, stringent penalties only makes it worse.

Let us compare the cost incurred to run a private limited company and the service way.

Apart from the cost difference above, there are 25 percent of people who also strike off the company as they are not able to run their business freely.
Also, in the year 2015-16, more than two lakh people have chosen the service tax way to start their business in India.

2. Complexities of Companies Act: Once you are registered as a private limited company, then you are bound to follow the stringent and binding provisions of the Companies Act.

Here are few restrictions that you are supposed to comply failing which might end up you in trouble:

• The Director or shareholder cannot take money directly from the company. Any amount taken from the company will be attracting penal action.

• A director is not allowed to take loan from the company.

• You can take money out of the company, only if you are earning adequate profits.

• You cannot take loan or any amount from any third party.

• You can take a salary from the company, but that too in consonance with the Companies Act, 2013.

These are just few restrictions. There are a number of transactions that are under lens of the law. However, when you start your business simply with tax registration, there is no law restriction. You are free to do anything!

3. The compliance burden: To get on top of the business, you must be free in all senses with all the focus on the prime objective. However, this is not true when you choose the company as your form of business.

The compliance burden on entrepreneurs is so high that they tend to waste a lot of time into legal troubles. Further, the heavy penalties on disobey of any provision only makes things worst.

4. The closure cost: In India, it is easy to start but difficult to exist. Closing a private limited company is not easy. If you have carried on the business for some time and now you want to close it, then you might have to do a lot of hard work.

Sometimes, government does introduce some schemes under which a company gets dissolved easily. However, those schemes are not permanent and then you have to follow the worst and the longest procedure to strike off your company.

5. The MVP dilemma: Before reaching to any conclusion or heavy spending, one should check the minimum viability of the product. Hence, if you had incorporated a company and acquired all the licenses and then you are checking your MVP, then you might have to think again before you are planning to do these things.

There is no point wasting time, money, and energy on something which is not worthy of it. Hence, one should start a business as a proprietor in the beginning and then gradually upgrade it to a full fledge company.

Conclusion
We have explained to you the advantages of starting as a proprietor. Be like a lean startup and gradually evolve your business. We recommend registering for service tax first and then you built your business and gradually upgrade yourself to a fully fledged company.

Credit - Yourstory, Digidocsblog.in

College is for Suckers

Couple of weeks ago in a YouTube video i found that the famous Investor Peter Thiel is saying college is for suckers. Again after few days i found another big billionaire said the same thing. So that really made me think is that the right, college is actually for suckers, then i thought no it can't be. But after a detailed study i found they may be right in specific way !!!

I’m worried that it just might be for a lot of kids and their parents. That’s because in this radically changing economic era we’ve entered – an Economic Revolution, I firmly believe, driven by near-infinite information flows and as profound in scope and scale as the Industrial Revolution before it – a traditionally structured college education looks increasingly like an anachronism. And a damn expensive anachronism at that. A world of Internet-enabled, omnipresent information is attacking some of the core advantages that a college education has traditionally provided for graduates, sapping its economic horsepower even as its cost soars.

Correlation Is Not Causality

It just means there’s a correlation. Similar correlations no doubt exist between higher earning power and higher intelligence, higher earning power and growing up in a higher income household, higher earning power and higher work effort, and so on.

That’s just to say that the idea that a college education guarantees you a higher income – or anything else, other than a large tab that someone’s got to pick up – is a fallacy.

Unsurprisingly, not many academic institutions have any interest in deconstructing income/education mythology that benefits their current business model. Also not surprisingly, not many politicians or lobbyists sit around DC hotel lobbies dreaming up programs that encourage Americans to work longer hours or take more entrepreneurial risks — but they’re happily introduce bill after bill to expand funding for college education. So the train rolls on.

A College Degree’s Sources Of Economic Advantage Are Diminishing

College degrees have historically held two sources of economic value: One was how much more the degree enabled you to contribute economically based on what you learned during the years  you were acquiring it. (Years which currently cost about $41,000 each at the typical U.S. private college.)The second source of economic value was the signaling value of the degree itself: If you’re a graduate of Dartmouth, the reasoning went, you must be a lot smarter than the average bear, and you really must be a lot smarter than the average bear without a college degree.

Studies have indicated that this signaling value has been worth a lot – particularly since U.S. employers are blocked on anti-discrimination grounds from giving any kind of IQ tests to job applicants. In a world of limited, imperfect information about prospective employees, employers could at least use the “brand” of your university to suggest how intelligent and capable you were likely to be as a member of their team.

So armed with only aptitude tests and a reasonably well-accepted, US News & World Report sort of hierarchy of college selectivity, there was a certain logic that drove the value of college degrees:  Yale grad must be smarter than University of Oklahoma grad, who in turn must be smarter than Red Rocks Community College grad, who in turn must be smarter than high school grad, who in turn must be smarter than high school dropout.

The mad scramble by kids and their parents to get the kids into top colleges has therefore traditionally offered some pretty solid economic justification. In a non-transparent world, something that stood for the unknowable – The Ivy-League-degree-as-answer to the question of “How good IS this job candidate, really?” – was worth a lot.

So What Should A Bright Kid Do?

As with so many of our economy’s Industrial Age customs and practices, the transition from what has been to what comes next isn’t guaranteed to be smooth or orderly. Road maps that worked to guide our lives through a few centuries of one type of economic order won’t necessarily help much as we transition into this next information-saturated one.

There’s a good playbook for any kind of journey into uncertainty, though, and it’s definitely applicable here for any student facing the dilemma of preparing themselves to benefit from the whirlwind changes of an Economic Revolution:

1. Recognize that something very different – and therefore uncertain – is happening in our economy, and that simply following traditional paths is unlikely to yield good results.
2. Do the hard work of getting smart about the forces driving the economic change, and draw your own conclusions about where those forces are likely to take us.
3. Figure out what mix of experiences, relationships, resources and credentials will best equip you for the journey, and create an intentional plan to acquire what you need, balanced by the time and cost of obtaining them.
4. Take action and make it happen. If you’ve made some wrong calculations about what’s happening and the direction you’re personally heading, you’ll figure it out much faster through action than inaction. And like a hockey player turning sharply on the ice, you can use your momentum to swing quickly into action on a different vector.

So Is College A Sucker Bet?

From an economic standpoint, I’m afraid the answer for far too many young Americans is: Yes. The game is rigged, and not in your favor. You’re paying an incredibly inflated amount of money to acquire skills that can be had much less expensively, and the signaling value of the degree you’ll get is deflating like a jumpy castle when the birthday party’s ended.

My own sense is that there are growing returns to risk-taking and entrepreneurship, and diminishing returns to following old rules of how to get ahead. When I was a 17 year old college freshman in 1980, I concluded that I had made a bad decision in selecting an expensive, exclusive private school just two weeks into orientation. I packed my bags and decamped for my hometown state university, bulked up my course load, and blew through an economics degree in three years for very little money.

The flexibility that having very little student debt afforded me changed my life – and flexibility is one of the very most important attributes anyone can have in a time of revolutionary change.

A conversation I had with a friend about that series of events the other day illustrates the dilemma. By going to school on the cheap, staying for summer classes and taking an extra course load, I got a degree in 1983 that cost me a grand total of about $10,000. My first job, at the local NBC TV station selling advertising, paid me about $20,000. Ratio of first job salary to college expense: 2-1.

My friend, about a decade younger, said he paid a total of about $100,000 for college and got a first job paying about $50,000. His ratio: 1-2.

How about yours? You’re going to peel off a cool $165,000. First job, if you’re lucky, still at about $50,000? Your ratio: 1-3.3.

Sure, everybody’s circumstances (and numbers) are different. But the back-of-the-envelope calculations aren’t looking too good, and they’re certainly heading in the wrong direction.

I don’t have a magic bullet or an easy answer. Silicon Valley’s Peter Thiel believes so strongly that the old rules are wrong that he’s paying 20 of the best and brightest a year to skip college in favor of a hands-on technology entrepreneurial education. What I do have is a very, very strong sense that the game has changed profoundly. The emperor may not be naked yet, but he is certainly walking around in just his tighty whities.

Good luck in this time of very difficult decision making. I feel your – and my girls’ – pain. But take charge of your future by observing, thinking, and acting on your own. Old roadmaps can lead to big trouble when the road ahead has changed and the travelers aren’t paying close attention.

Some examples College Dropout who has created Big Billion Dollar Companies  

1) Mark Zukerberg - Facebook
2) Matt Mullenweg -WordPress
3) Ritesh Agrawal - OyoRooms
4) Bill Gates - Microsoft
5) David Crap - Tumble

But having said that Companies like GOOGLE, Alibaba, Flipkart, What'sApp, AirBNB & many more has been founded by the well educated Founders. So at the end of the day in this modern technological world the only thing that matter is SKILL not the DEGREE. So if you have that you could be next Mark Zuckerberg or Lary page otherwise you could end up becoming a loser like next Swaraj Das.

Article by : www.digidocsblog.in

7 iconic movies which will inspire you to build your own Business

Cinema has always provided us with the much-needed escape from reality. A good movie manages to excite and engage us, and the right one does much more.

It’s easy to get sucked into the decadence of a corporate lifestyle. The money, the perks, the limitless demand and the greater supply. But if you’re someone who’s looking for just the right amount of push, don’t worry, we’ve got you!

We are always inspired by success stories of contemporary legends that make us believe there’s light at the end of the tunnel. We heart the stories of those who created an empire out of nothing or those who abandoned the corporate world to build a lineage of their own . So here are 5 iconic films that will inspire you to follow your dreams and create your own brand. Without further ado: Lights! Camera! Action!

The Social Network (2010)

Director: David Fincher

“Ma’am, I know you’ve done your homework and so you know that money isn’t a big part of my life, but at the moment I could buy Mt. Auburn Street, take the Phoenix Club, and turn it into my ping-pong room.”

The extraordinary tale of the world’s youngest billionaire, The Social Network, revolves around the one and only Mark Zuckerberg, the creator of Facebook. The movie begins with a young Zuckerberg, still in Harvard, laying out his plan for a ‘social networking site’ and chronicles his journey of driving Facebook into a global success. The movie explores the spirals of the life of a young entrepreneur, who had a billion-dollar idea and how, against all odds and fraught with social and legal controversies, he made it happen.

The Wolf of the Wall Street (2013)

Director : Martin Scorsese

This is one of the extraordinary rag to rich real life story you will ever encounter. This movie is a adaption of the real life story of Jordan Belfort, who was then a famous stock broker & running the Brokerage firm Stratton Oakmont . It will show you his life journey from a nobody to earning 1 million dollar a week to how he ends up in jail. That's not all, again how he came back from jail to to become the world's best sales trainer. It is simply a roller coaster ride & tells you both sides of the coin. You learns there all about success also if you don't handle it properly then how you end up in failure. So this is one hell of inspiring movie.

Pirates of the Silicon Valley (1999)

Director : Martyn Burke

The opening scene of the movie will simply hold your breath & will give you goose pump & will let you realize what kind of person the Great Steve Jobs was. This is a cult Iconic movie about the set up of two greatest company i.e. Apple Computers & Microsoft as well as the early life journey of the two Icon of the world Mr Steve Jobs & Mr Bill Gates. Love them or hate them but you can't simply ignore them, it is just like a time travel to the 80's. There are many standout iconic scenes in the movie which will actually made you realize how great those Guys (Jobs & Gates) are back then. The two famous dialogue from the movie is as below :

Steve Jobs : We are here to make a dent in the Universe, if not then why we would be here.

Bill Gates : In mafia they says, keep you friends close but enemies closer.  

Steve Jobs: Billion Dollar Hippy (2011)

Directors: Laura Craig Gray and Tristan Quinn

“Stay hungry. Stay foolish.”

Steve Jobs is a legend who is an inspiration to generations. This unauthorised documentary on Jobs, CEO, co-founder and chairman of Apple Inc., is the epitome of inspiration for young, enthusiastic entrepreneurs, who probably grew up with his poster on their walls. It traces his life in the counterculture of the 60s, which he was greatly influenced by. Here, Jobs is presented as a marketeer more than a tech wizard. The film shows his resource-allocation power, his infinite passion that drew others to the company and his superior executive skills that made Apple what it is today. He, too, had one great idea, and with it, he managed to run a billion-dollar industry.

Wall Street (1987)

Director: Oliver Stone

“Stop going for the easy buck and start producing something with your life. Create, instead of living off the buying and selling of others.”

This is the story of a young and passionate stockbroker, Bud Fox, who toed the line in too many wrong places to work his way to the top. He is taken under the wing by Gordon Gekko, a ruthless corporate raider, who will stop at nothing to accumulate wealth and power. Gordon manages to corrupt and manipulate Bud to the extent that the latter trades on illegal inside information for him. This movie goes to show how easy it is to get swayed by easy wealth and power and how to keep your morals intact through it all.

Jerry Maguire (1996)

Director: Cameron Crowe

“But if anybody else wants to come with me, this moment will be the ground floor of something real and fun and inspiring and true in this godforsaken business and we will do it together! Who’s coming with me…?”

An iconic inspirer, Jerry Maguire tells the story of a successful sports agent who realises one day that this wasn’t his life’s purpose. He wanted to do something real for his clients. He wanted to take a personal interest in their lives and help them grow. However, his new enthusiastic zeal for life is not appreciated by his seniors and he is ruthlessly fired from his high-paying job. Jerry now has the task of rebuilding his own brand with only one loyal client and just one colleague who supports him.

Boiler Room (2000)

Director: Ben Younger

“You become an employee of this firm, you will make your first million within three years. I’m gonna repeat that – you will make a million dollars.”

This movie revolves around a college dropout who runs an illegal casino from his rented apartment. He stumbles upon an interview as a trainee stockbroker at JT Marlin, a small brokerage firm in the outskirts of New York City. Pressures from his domineering father and his love interest keep him desperate and motivated enough to remain in the blood money firm. As time passes, he starts suspecting that some illegal deals are taking place in the firm leading him to make a choice between success and morality.

Credit By : www.digidocsblog.in

#StartUpIndia Ecosystem : Is Something Wrong with the Culture ?

I am not even remotely involved with the Indian startup ecosystem. But unfortunately, I read a lot and try to make sense of it in equal measures. And from whatever I have been reading and observing regarding the Indian startup story (especially in the last 12 months) I feel something is not right. Let me cut to the chase; here’s what I think:

Where Is India’s Facebook, Google, Amazon, Ebay Etc.?

Google, Amazon etc were born out of the first internet wave in the US during the 90s. A decade or so later, China built its own Google named Baidu, and practically drove Google out, which otherwise, has a global search engine market share of over 80%. Further, the rise of Alibaba displaced Amazon. Circa 2015, if India has indeed become the third largest startup ecosystem, then where is India’s Google? Facebook? Or Twitter? or such meta-level startups.

What’s wrong then? With due respect to the Indian innovators, IMHO, most Indian startups aim to be rent-seekers and not wealth creators in the true sense. They are not interested in the bigger picture, in solving genuine problems, creating new categories or trying to become leaders in the existing ones.

At the risk of generalizing, I want to say that most Indian startups by and large look to copy an existing model, and fine tune it to serve the local need. There’s Ola for Uber, Gaana for Spotify, the N number of food delivery startups, and their extended versions delivering just about anything under the sun. InMobi is the only Indian startup that comes to my mind, which carved out a niche for itself. Again, I may not know enough names, but I hope I have driven home my point.

The Zuckerberg Syndrome

This is my biggest pain. Ever since Mark Zuckerberg created the behemoth that is Facebook, every 22 year old graduating kid wants to become a CEO. The little things called experience and expertise be damned. And those sugar-coated, half-told success stories floating on the internet haven’t helped either.

What these young graduates often forget is that people like Steve Jobs, Jeff Bezos or the latest poster boy Elon Musk slogged for years, worked in anonymity, sharpening their skills to the point of perfection before jumping onto their grand idea. To put things in perspective, Elon Musk took many years to self-learn the nuts and bolts of rocket science and electric automobiles, literally. But all we want to see is the end product — SpaceX and Tesla.

This is where the latest breed of Indian founders falter. They do not want to wait. They have been overfed the idea that an ‘IDEA’ is all you need and you need to move fast, unless someone else beats you. Misinterpreting the overnight success of new age startups like Pinterest, Instagram etc., they do not want to invest in honing their skills or gaining perspective about the sectors they wish to dive in.

The immediate tag of a CEO, CTO, COO (CXO) is way too enticing to let them go through the grind.

They should ask themselves — where is innovation in selling baby diapers online? Or loaning bean bags on rent for parties? Or delivering food from the local chicken-shawarma joint? Creating the most attractive and seamless website/app and hooking up with a local delivery service, while piggy-banking on investor money is NOT innovation. It is not sustainable and definitely not long term. It might be better to call it a normal business instead.

The Dichotomy Of VC And Angel Funds

It is interesting to note that most of the first generation startups in the US and also in China were bootstrapped. That played a huge role in their successes. Why? Because it is human nature which drives us that extra bit when our own money is involved.

On the contrary, the Indian startup scene right from the beginning is heavily marinated with huge VC and Angel funds. However ironic it may sound, this is what I feel is rotting the entire system. Young, creative, enthusiastic professionals leaving their jobs, higher education etc, drawn by the charm of easy investor money and an imaginary million dollar idea. Well, any idea would seems like a million dollar shot when funding is a non-issue.

Add this to what I discussed above and you can see a reasonable argument in why this generation of Indian innovators do not want to wait. The grand vision gets restricted to building a workable model of any existing idea, get funded and then hope for a million dollar exit. This is the purported life-cycle of most Indian startups.

To an outsider like me, the Indian startup ecosystem resembles a large casino where Mc-Daddy VCs come to play their bets.

Forcing Western Models Onto Indian Markets

Let me explain by quoting an example — online grocery delivery makes sense in the US, where the nearest Walmart or Kroger might be miles away. Secondly, most food items there are frozen with a longer shelf life. Thirdly, from personal experience I have observed, a US family has a more or less fixed weekly or bi-weekly grocery list with strong brand loyalties.

The Indian system is as opposite as it can get. There’s a Kirana (mom and pop) store at every nook and corner, complemented by the rapidly expanding supermarket chains like Food Bazaar, Big Apple to name a few. But even more important is that we Indians largely consume fresh food — vegetables, milk, fruits etc. Indian mothers won’t cook in peace until and unless they’ve handpicked their vegetables.

Thus, the Indian market for online grocery shopping gets restricted to the young and working population in urban centres, who are anyhow increasingly eating in office or outside. My point is that there are many such startups in India, trying to fit a western model into Indian markets without fully working out the ground level movements. That’s why they hit a roadblock when it comes to scaling, and end up being the proverbial frog in their respective wells.

The Mind Numbing Valuations

I am old school. Hence, I believe that profit is the main driving force behind any venture. And that any venture should be valued according to how profitable it is presently, or might be in the definite future. But when a startup with no profit to show in the near future, and a multi-million cash burn rate, get valued in billions, a layman like me fails to understand the equation being worked out, even after factoring the much talked about cost of customer acquisition. To be fair, this is more of a global phenomenon and not just specific to Indian startups.

It almost sounds obscene when Uber is valued at 60 billion $. That might be more than the GDP of some countries.

The problem is exacerbated in case of India because nascent startups lose the plot in the glitz of inflated valuations, even before they get a hang of their basic modalities. VC firms often end up sucking out a major portion of total equity in the bargain, leaving very little for the original founders to play around with. Except for the paper tag of being freshly made millionaires, if not more.

The Talent Or The Lack Of It

I wanted to keep this point for the end, because it might surprise a few. Dare I say this — I feel the potential of Indian graduates is being oversold. We are still relying on the past laurels of the IIT-IIM system, when it used to be relevant. But IIT or IIM does not means that they are capable of creating the next big thing. Young graduate are not thinking beyond the box. Only thing they are thinking is to open the eCommerce of some sort or Food delivery or some thing related to it. It is really unfortunate for the company like Helpchat doing dozy things to lure hundreds of millions of dollar & company like online grocery system Groffers raises millions of dollars as seed funding where no body is looking up to the really vast filed ahead of them in field like Health care, digitalization, fintech etc. 

I want to conclude by accepting that it is easier to rant and pick up faults. The likes of Google or Amazon had the first mover’s advantage, backed by strong and developed national economies. In comparison, the task is cut out for anyone starting now. The world order is far from just, and the bigger players do every bit by arm twisting developing countries to their advantage. The Indian startup ecosystem faces somewhat similar problems in its limited domain. Having said that, I do wish to see Indian startups someday working on truly cutting edge technologies in areas like defense, space, automobiles and opening new vistas, not just for India, but the entire world.

Credit - Inc42.com , digidocsblog.com

Four years and five shutdowns later, a walk through the failed experiments at Flipkart

News has been abuzz with e-commerce unicorn Flipkart shutting down its peer-to-peer chat feature ‘Ping’ in less than a year since its launch. Flipkart is also ceasing the image search feature which allowed users to browse for products, based on similar images they upload. Despite being an invite-only feature, Flipkart had claimed, 2.5 million users had downloaded it within 10 days of its launch. But the effort to bring in an element of social commerce has now given way to a new feature – ‘user to seller’ chat feature on its platform, which will allow customers to interact and chat with sellers and customer care executives.This is not the first time Flipkart is halting a feature – their online grocery service was declared shut after a short life of five months, in February. Before that too, India’s largest online marketplace has had some misses alongside its many hits.
Towards the end of last year, e-books sale was also stopped by the online marketplace, which began as an online seller of books in 2007.
Since 2012, Flipkart has seen five of their services shut down – most of them in a year since launch. (This is excluding the 2012 shutdown of online electronics store LetsBuy which Flipkart had acquired a few months previously, to integrate it into its own platform.)
Flipkart’s attempt at payment gateway business – Payzippy – had aimed to compete against CCAvenue and Paytm. Despite partnering with the likes of BlueStone and Yepme, Payzippy failed to make a mark, and shut down in 13 months, following which Flipkart made a strategic investment in mobile payment company Ngpay.
Going back to the basicsThe key to success for any business is how well you understand your customer. Flipkart ex-CPO Punit Soni, who introduced the Ping feature, seemed to have missed the fact that the feature – which can be used between two peers only if both of them have installed the Flipkart app – is way too manipulative to get great response from the customers.Flyte, their music download feature, would have had a decent longevity if music piracy was a thing of the past. Flipkart’s online grocery experiment ‘Nearby’ would have had a better chance of survival if the logistics structure was anywhere similar to Flipkart’s normal delivery, or if Bengaluru – where they piloted – was not already the comfort zone of thesector leaders Big Basket and Grofers.However, Flipkart had announced that they will use the learning from the experiment for their efforts in logistics later on.
Troubled timesThings do not seem to be flowing smoothly at Flipkart in general these days. The year has already seen top leadership changes, and a double devaluation (by Morgan Stanley and T Rowe Price in February and May respectively). Since Binny Bansal replaced his Co-founder Sachin Bansal as CEO at the beginning of the year, Mukesh Bansal, Chairman of Myntra and Head of Commerce at Flipkart, left the company along with Chief Business Officer Ankit Nagori.
Flipkart soon saw Manish Maheshwari, who was heading the seller business, leaving to take over as CEO of Network 18.  After months of rumours, their Chief Product Officer Punit Soni also left Flipkart in April. Former Google executive Surojit Chatterjee took over the position. Add to this the current issue with their sellers due to increase in commission and modified return policies.
The recent controversy about deferring placements for IIM-A students did nothing to help its image. On the other hand, their largest competitor Amazon is pouring in $3 billion in investment, which makes a total $5 billion in the Indian arm of the US giant. Add to this more players like TatacliQ coming up in the sector.
Despite having more than $3 billion funding, Flipkart is facing an investment crunch. Although e-commerce is yet to make profit in India, Flipkart’s logistics arm Ekart seems to be taking some steps in that direction – by catering to offline players as well as other marketplaces such as Jabong and ShopClues.
However, the core business is going through its toughest phase so far. Are these shutdowns a sign of restructuring? If it is, it may not be discounts and sellers, but customer satisfaction that Flipkart is focusing on, and rightly so.